Senior Marketing Executive - #10513325

Job Description: We are looking for a highly skilled Senior Marketing Executive who will be responsible for developing and implementing comprehensive marketing strategies across both online and offline channels. The successful candidate will play a key role in driving brand awareness, increasing customer engagement, and maximizing sales opportunities.

Key Responsibilities:

• Develop and execute integrated marketing campaigns that leverage both online and offline channels to reach target audiences and achieve business objectives.
• Plan and oversee the production of marketing materials, including print collateral, advertisements, and digital content, ensuring brand consistency and message alignment.
• Manage and optimize digital marketing channels such as social media, email marketing, and online advertising to drive traffic, generate leads, and increase conversions.
• Collaborate with cross-functional teams including sales, product development, and design to ensure alignment of marketing efforts with overall business goals.
• Conduct market research to identify consumer trends, competitor activities, and opportunities for innovation, and use insights to inform marketing strategies.
• Analyze marketing performance metrics and KPIs to track campaign effectiveness, identify areas for improvement, and make data-driven decisions.
• Stay updated on industry trends and best practices in both online and offline marketing, and proactively propose innovative ideas to enhance our marketing efforts.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
• Proven track record of success in marketing roles, with a minimum of 3-5 years of experience in both online and offline marketing.
• Strong understanding of marketing principles and techniques across various channels, including digital, print, and traditional media.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Creative thinking and problem-solving abilities, with a focus on driving results and achieving targets.
• Proficiency in marketing software and tools such as Google Analytics, CRM systems, and social media management platforms.