Executive, Imagineering - #10513386

Job Purpose

Develop & manage the creative processes in transforming imaginative concepts into captivating and meaningful exhibitions across a variety of venues, particularly Petrosains, PETTVO, and Satellite Centres. Embrace Imagineering principles to drive seamless integration of interdisciplinary elements, meticulously crafting narrative experiences with unwavering focus on storytelling, precision, and groundbreaking innovation. Design and implement dynamic, engaging learning experiences that resonate profoundly with diverse audiences. Ensure each crafted experience informs, entertains, sparks wonder, and fuels the imagination. Strengthen the Petrosains brand as a catalyst for learning, positive social impact, and environmental sustainability, while amplifying the esteemed PETRONAS brand reputation.

Key Accountabilities:

1. Exhibition Concept Ideation & Market Trend

• Exhibition Market Trend Analysis & Competitive Benchmarking

Support and conduct thorough research to identify current and emerging trends in the global exhibition landscape, including visitor behavior, demographics, motivations, learning styles, technological advancements, and narrative techniques. Utilize insights from past exhibition evaluations, ongoing industry developments, and competitive analysis to refine and validate exhibition concepts, ensuring relevance and appeal to the target audience. Additionally, conduct a rigorous analysis of direct and indirect competitors such as science centers, high-rise building experience centers, museums, world expos, and digital experiences to establish benchmarks for success. Evaluate competitor strategies for engaging audiences, utilizing space, and incorporating technology to identify opportunities for innovation and differentiation in exhibitions.

• Cross-Disciplinary Concept Idea Exploration

Participate & contribute in cross-functional brainstorming sessions, bringing together experts from various fields to foster the generation of innovative ideas. Encourage the blending of diverse insights and perspectives to challenge existing paradigms and align with the organization's educational and inspirational goals.

• Sustainability Integration

Embed considerations for environmental sustainability and positive social impact into the ideation and development process. This involves selecting materials, technologies, and narratives that not only minimize environmental impact but also convey messages that contribute to societal well-being.

2) Conceptual Design Development

• Comprehensive Exhibition Design and Visitor Experience Strategy

Tactically plan and conceptualize the exhibition’s environment, flow, and visitor experience to boost visitor engagement. Analyze physical spaces to develop innovative spatial arrangements that combine engaging content with immersive design elements. Integrate strategic layout planning with an imaginative selection of styles and materials. Embrace the creative use of graphics, cladding, and diverse textures to weave a compelling narrative environment. Prioritize innovative display techniques and immersive installations that not only captivate the audience but also facilitate an interactive learning experience. This meticulous approach extends to the careful consideration of lighting, soundscapes, and digital interfaces to enrich the exhibition ambiance and enhance content accessibility. Aim for a harmonious balance between aesthetic appeal and educational utility, creating spaces that invite exploration and discovery.

• Design Concept Evaluation, Iteration, and Detailed Visualization

Conduct thorough evaluations to assess the practical viability of all design concepts, rigorously analyzing factors such as budget compatibility, spatial requirements, technical feasibility, and alignment with the exhibition's thematic goals and educational objectives. Harness these assessments to drive innovation and challenge assumptions, pushing creative boundaries within project constraints. Develop detailed 3D conceptual designs of the proposed exhibits design, exhibition layouts, material, design elements, and visitor flow to provide a clear, immersive visual representation of the concept. Ensure precise dimensions and meticulous consideration of material selections to facilitate the development of technical and specification documents. Engage in an iterative process of refinement, seeking and incorporating feedback from stakeholders to ensure the final design harmonizes the creative vision with educational goals, technical requirements, and the visitor experience. Employ advanced visualization techniques, including lighting simulations and interactive walkthroughs, to accurately simulate the exhibition space. This facilitates in-depth understanding and evaluation of the design before transitioning to the production phase.

3) Innovative Technology Integration

• Cutting-Edge Technology Exploration

Continuous research the latest technological advancements through attending industry conferences, subscribing to relevant publications, and fostering partnerships with technology developers. Prioritize innovations that enhance accessibility, enable novel knowledge presentation, or create personalized learning experiences for visitors. Evaluate potential technologies based on cost-effectiveness, alignment with exhibition goals, ease of use, and their ability to deeply engage audiences.

• Seamless Technology Integration

Develop tailored integration strategies that blend technology with physical exhibits, leveraging advancements in interactive displays and digital experiences to create immersive learning environments. Ensure a seamless visitor experience by prioritizing intuitive interfaces, providing clear guidance where needed, and minimizing potential technological disruptions. Anticipate challenges like visitor unfamiliarity with advanced technologies and proactively develop plans for technical support and visitor self-learning mechanisms.

4) Exhibition Technical Document Development

• Thorough Technical Document Development

Develop the development of comprehensive technical specifications and documentation crucial for crafting effective tender documents. This involves crafting detailed descriptions encompassing envisioned thematic elements, interactive features, and technology integrations. Ensure clarity and foster alignment among all stakeholders involved, facilitating a unified approach to exhibition creation.

• Clear Documentation & Communication

Develop and refine technical specifications and documents using clear, concise language, aiming to minimize technical jargon and ensure accessibility for all stakeholders. Engage with key stakeholders by presenting and discussing technical documents, fostering open communication to address concerns and align on project objectives. This collaboration is crucial for refining specifications and drafting effective tender documents for potential vendors and contractors.

5) Exhibition Production Management

• Production Management & Creative Problem-Solving

Lead, design manage, and oversee the entire production process until final installation, ensuring seamless execution, adherence to specifications, and preservation of the exhibit's core vision. Provide expert guidance and leadership throughout the project lifecycle, both creative and technical expertise to identify challenges and drive innovative solutions. Guide the project by suggesting modifications that balance between maintaining the project’s design integrity and addressing practical execution challenges. Coordinate with vendors and internal teams to oversee fabrication, prototyping, and installation, while conducting site assessments to proactively resolve issues and maintain schedules and budgets.

• Quality Assurance and Improvement

Implement rigorous quality assurance protocols at every stage of production, conducting meticulous inspections and evaluations to ensure adherence to industry standards and project specifications. Collaborate with vendors and internal stakeholders to identify recurring challenges and proactively implement solutions that enhance efficiency, reliability, and overall quality across future exhibitions. Foster a culture of continuous improvement, encouraging open communication and data-driven analysis to optimize workflows and consistently deliver exceptional results.

6) Exhibition Safety, Accessibility, and Environmental Sustainability

• Safety Integration

Embed the integration of safety considerations from the earliest stages of exhibition planning, advocating for a culture of safety across all aspects of the project. Collaborate with safety experts and relevant teams to identify potential risks and implement proactive measures to mitigate them. Conduct comprehensive safety assessments to ensure compliance with organizational standards and regulatory requirements, prioritizing the well-being of visitors and staff.

• Inclusive Design and Sustainability

Implement universal accessibility principles and environmental sustainability throughout the exhibition design process. Collaborate with accessibility specialists, disability advocates, and sustainability experts to incorporate inclusive design features and minimize environmental impact. Ensure that all visitors, regardless of ability, can fully engage with the content and experiences. Integrate eco-friendly materials, energy-efficient technologies, and sustainable practices into exhibition planning and execution, promoting responsible stewardship of resources and inspiring visitors to adopt sustainable behaviors.

• Compliance and Governance

Uphold strict adherence to organizational governance, procedures, and statutory requirements related to safety, accessibility, and environmental sustainability. Ensure compliance with relevant codes, regulations, and industry standards, including health, safety, and environment (HSE) policies. Conduct regular audits and assessments in collaboration with relevant teams to verify adherence to safety, accessibility, and environmental standards, addressing any deficiencies promptly and proactively.

7) Exhibition Enhancement & Creative Development Facilitation

• Continuous Enhancement Initiatives

Lead ongoing exhibition enhancement initiatives by leveraging data-driven insights, visitor feedback, and innovative technologies. Regularly assess existing exhibitions to identify opportunities for content updates, technology upgrades, and storytelling refinements that enhance the visitor experience. Facilitate brainstorming sessions to generate innovative solutions aligned with visitor preferences, emerging trends, and industry best practices. Champion rapid prototyping to iteratively test and refine exhibit designs, analyzing visitor feedback to optimize design elements, interactive features, and content delivery for maximum engagement and learning impact. Manage the process of gathering visitor insights through various methods, including observation, surveys, and focus groups.

• Creative Direction and Narrative Refinement

Provide creative and artistic direction for all enhancements, ensuring visual cohesion and alignment with thematic goals. Collaborate closely with relevant teams to refine narratives, inject new perspectives, and address content gaps, ensuring seamless integration into the overall exhibition design. Drive the production of compelling multimedia content, graphic design, and user interfaces to meet daily operational requirements and enhance visitor engagement.

Generic Accountabilities:

1) NETWORKING AND RELATIONSHIP BUILDING

2) CODES OF CONDUCT & BUSINESS ETHICS (COBE) AND HSE POLICIES

3) LEADERSHIP AND CAPABILITY DEVELOPMENT

4) MINDSET, BEHAVIOUR AND CULTURE

Qualification & Experience:

• Degree in Architecture, Design (Exhibition, Museum Studies, Industrial, Interior), Computer Science (Multimedia), Graphic Design/Visual Communication, or related creative-technical fields.
• A minimum of 5 years in science exhibition/museum design, immersive experiential design, interior design, or similar, with a track record of increasing responsibility.
• Experience in multidisciplinary team collaboration, developing innovative, engaging experiences, and integrating technology for interactive design.
• Proficiency in design software including 3D visualization, graphic design, multimedia editing, and CAD (SketchUp, AutoCAD expertise required).
• Knowledge of material application, fabrication methods, and contemporary design challenges, with a basic understanding of materials used in exhibition design.
• Strong artistic, creative, and effective communication skills, with a proven ability to contribute to exhibit concepts and content development.
• Adaptability, eagerness to learn new skills/technologies, attention to detail, and commitment to quality.
• Ability to manage time efficiently, prioritize tasks, and work collaboratively to meet deadlines.