Brand Planner - #10513550

Responsibilities

• Translate brand elements into plans and go-to-market strategies.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution.
• Train the promoters according to the marketing campaign.
• Weekly WIP with clients.
• Spot check on Promoter's performance every weekend.

Requirements and skills

• Proven working experience as Brand Manager or Brand Ambassador.
• Proven ability to develop brand and marketing strategies and communicate recommendations to management and client.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Outstanding communication skills.