Senior Executive, International Marketing - #10535829

IMU Education Sdn Bhd


Date: 3 days ago
city: Kuala Lumpur, Kuala Lumpur
Contract type: Full time

Role Purpose

Promoting the University and its courses as its representative/ambassador. Activities include student counselling and conducting Overseas Rep training/briefing on administrative/student recruitment procedures. This includes identifying new opportunities and approaches to student recruitment in response to international market development.


Principal Accountabilities

  • Work within the team to achieve recruitment targets. Simultaneously, target will be set for each specified country.
  • Use the CRM software effectively in handling enquiries.
  • Participate in all marketing activities – for promoting the University and its courses as its representative/ambassador. Activities include student counselling and conducting Overseas Rep training/briefing on administrative/student recruitment procedures.
  • Identify new opportunities and approaches to student recruitment in response to international market development.
  • Maintaining effective relationships and communications with overseas representatives and scholarship bodies within specified countries.
  • To involve in orientation and activities for international students.
  • Keeping up to date with higher education issues/ immigration (visa) issues.
  • Analyse campaign outcomes in details, draw insights and present results to facilitate decision making for the team.
  • Work closely with Admissions and faculty for latest update on entry requirements, partner universities etc.
  • Required to travel overseas to promote IMU and its academic programmes.
  • Perform other administrative and marketing duties as may be required from time to time.


Job Requirement

  • A recognised University Degree preferably in Marketing / Business Administration / any related fields
  • Minimum 2 years of working experience in the related field
  • Mature, self-motivated, ability to handle pressure, tight deadlines and able to work independently
  • Willing to travel overseas
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