Trade Marketing Manager - #10512439

Role and Responsibilities:

New Product Launch Strategy

• Develop Local Launch Plan for NPD ensure 4R (Right Store, Product, Display) retail strategy and action plans are well defined and communicated clearly to sales and trade
• Retail KPI by channel and store in related to each product proposition
• Align with stakeholders to review and track flooring and display progress

Promotion Campaigns

• Develop all BTL POSM in related to in store sell out promotion and ensure all CI and brand identity are aligned with Corporate Marketing
• Engage with Field force to ensure the execution is implemented timely and flawlessly
• Propose customize sell out mechanics based with PM and Sales for selected account / regions

In-store Communication & Display

• Work closely with innovation team & creative agency to ensure the display segmentation & guideline deliver the appropriate visibility strategy
• Lead the Develop and adapt all POSM for all products (Generic POSM & Promotion POSM) by store type and range
• Be the category display and design gatekeeper with HQ to ensure right adaptation of category/range display.
• Develop Merchandising and Display guidelines (generic and new store planograms)

RIS & SKU - Flooring and Range Optimization

• Analyze and execute right model mix for selected Strategic and Growth accounts with well define SKU focus and prioritization.
• Track ant Monitor the New Launches Flooring Progress, review the Flooring / Sell Out performance with PM, Sales and FF team & develop action plans.

Channel Mapping/ Store Grading

• Work closely with retail planning team to analyze mapping information by store/segment and develop relevant channel strategy
• Identify stores and develop action plans for Store Segmentation/ Upgradation/ Resources planning as the total RM resources

Project Scheduling, Budget and Planning

• Work closely with PM team for MDF Short and Mid term Budget Planning in related to Strategic Reno and POSM activities with full overview of Marketing Activities calendar
• Provide Monthly Budget Planning for the respective category in charge to division budget Planning Team, ensure adhere budgeting submission and approval

Requirements:

• Possess a degree or diploma qualification in Marketing, Business Administration, Commerce or any relevant degree.
• Preferably with minimum 4 years working experiences in channel or trade marketing role with Consumer Electrical, FMCG or any relevant industry.
• Understand channel complexity and propose appropriate sell-out and promotions.
• Experience in market analysis and go-to-market strategy development.
• Strong commercial acumen, analytical and result oriented.
• Enjoy work as a team and connect with all levels of stakeholders with good interpersonal skills.
• Experience dealing with budget management, analysis on return on investment as well as opportunity costs.
• Possess strong communication skill with good proficiency in English.